We believe a comprehensive broad-based marketing campaign will achieve the highest number of offers and result in the maximum market value of each listing. Our philosophy is to “clear the market” and promote an environment where buyers submit competing offers. We also cooperate with outside brokers and encourage them to present our listings to their buyers in order to maximize each property’s market exposure. As an alternative, we can customize a marketing program to target key prospects with the goal of minimum disruption to your property.
Upon placing your multifamily property(s) on the market, we achieve success through the following strategies.
PROFESSIONAL MATERIALS – We design and publish a professional Offering Memorandum (OM) that highlights the best in each listing. The OM, pictures, market information, etc. is uploaded to the property’s customized website at IMGNorthwest.com. We also produce eFlyers that are broadcast to our top principals (3,000+) and broker (500+) databases.
LOOPNET / COSTAR / CREXi – Our advisors subscribe to the primary regional and national commercial real estate marketing services to ensure maximum exposure for your property. Using these digital platforms, your property’s information is always updated in real time and is easily searchable to prospective clients, brokers and investors.
BROKER RELATIONSHIPS – Our clients benefit from our respected position within the Pacific Northwest brokerage community. Our reputation as leading experts in our industry is evidenced by our regular invitations to speak at industry events and to provide quotes for local/national media.
IMGNORTHWEST.COM – Our exclusive listings are featured on our website’s Available Properties page, seen by thousands of prospects, brokers and high-net worth investors.
TARGETED PROSPECTS – We immediately identify lists of individuals most likely interested in your property and market aggressively to them and/or their brokers. Custom property flyers and postcards are designed containing all pertinent property information. These materials are distributed as reinforcement to our personal phone calls and canvassing.
LOCAL EXPERTISE – The advisors at IMG Northwest have a combined 50+ years of experience in major West Coast markets. Our local Marketing Administrator can provide any needed additional market analysis or custom marketing pieces for your property.